Apple Spoofs

Some great new spoofs are developing on YouTube as a result of the new Apple commercial campaign. Here's one...



That Will, funny guy.

Profiles, psycho-evals and public persona

So PersonalDNA has a site where you can spend a few minutes and be evaluated. While this is an interesting personal journey, I've seen that people are now posting their evaluations on their blogs and in their profiles online along with other standardized personality profiling tests. While I applaud knowing who you are, I really am curious in such a personal display made public.

I've been to CCL in North Carolina and could go on and on about the value of that experience, but I'd never take a summary of that 3" binder and post it for the world to see. I would say that in knowing my own style that I can more readily tune my actions around other folks.

Hey, I'm an extrovert, but man, that's out there...

Diggnation - darn good stuff

I think the first of a kind is developing, and its Alex and Kevin of digg.com's Diggnation weekly podcast. Edgy beyond reasonable, raw and unproduced and, frankly, very funny.

The set up - two guys, beer and a mike. They talk about the website which is the modern version of a tabloid for techies. In the early days of Saturday Night Live, the energy and rawness of the skits lifted to a show that can be considered some of the best entertainment on TV during the 80's and early 90's. I might get a lot of slack in saying this, but I think that Johnny Knoxville's Jackass on MTV filled the void later on.

There's a lot to like about these guys and the show, well, if you like XBox 360...

This thought of not solving complex problems...

I heard Jason Fried of 37Signals say: "...solving complex problems isn't really what we're about..." Is it marketing spin? I think that saying that a company is in the business of solving simple problems is an interesting way to try to separate yourself from a crowded world. On a personal level, do we have so many problems that there are simple ones being missed by the many companies hoping to get our attention? He has shown quite a few examples that prove his point.

I believe the real power can be going for an even bigger prize - laser focus on big, institutional complex problems that people have and then take steps for them to solve those problems easier. Surely, Apple has been a beacon light of how to focus on really complex problems and deliver an answer that is stupid-easy. The back end of iTunes and iPod are unbelievably complex.

Really, I'm a 37Signals fan because of what they're trying to accomplishing. Delivering visionary products for a specific audience.

Doing more by doing less can mean doing more [by the company providing a platform that simplifies complexities] with less [so people can achieve really great productivity].