This thought of not solving complex problems...

I heard Jason Fried of 37Signals say: "...solving complex problems isn't really what we're about..." Is it marketing spin? I think that saying that a company is in the business of solving simple problems is an interesting way to try to separate yourself from a crowded world. On a personal level, do we have so many problems that there are simple ones being missed by the many companies hoping to get our attention? He has shown quite a few examples that prove his point.

I believe the real power can be going for an even bigger prize - laser focus on big, institutional complex problems that people have and then take steps for them to solve those problems easier. Surely, Apple has been a beacon light of how to focus on really complex problems and deliver an answer that is stupid-easy. The back end of iTunes and iPod are unbelievably complex.

Really, I'm a 37Signals fan because of what they're trying to accomplishing. Delivering visionary products for a specific audience.

Doing more by doing less can mean doing more [by the company providing a platform that simplifies complexities] with less [so people can achieve really great productivity].